Clash codes
Spots for competing brands or categories are kept out of the same break.
TV traffic software
TV traffic software for every break on every channel.
9eye places commercials, promos, idents and fillers in every break by your rules, keeps each break to the frame, sends the day to playout and checks the as-run log against the plan — with programme scheduling in the same system.
From booked spot to proof of air.
A traffic system turns the spots a channel has sold and the promos it wants to run into breaks that play out exactly — and then proves what aired. In 9eye every step is connected.
- 01
Spots
Commercials, promos, idents and fillers in the catalog, each with its length, clash codes and the hours it may air.
- 02
Breaks
Ad breaks drawn into the week template at exact positions inside each programme block.
- 03
Placement
Booked spots placed in breaks by your rules, promos ahead of the programmes they promote.
- 04
Fill
What is left in each break closed with fillers, bumpers and idents from rotation lists, to the frame.
- 05
Check
Every break checked before export: length, clash codes, minutes per hour, air windows, missing media.
- 06
Air and as-run
The day exported to playout as BXF or an automation format, and the as-run log reconciled against the plan.
The rules a traffic team lives by, kept for you.
Each channel has its own rules. 9eye keeps them while spots are placed, and checks them again before the playlist leaves for playout.
Breaks to the frame
Every break filled to its exact length at the channel’s frame rate, drop-frame included.
Minutes per hour
Advertising minutes per clock hour checked against your limit before the day goes to air.
Air windows
Products and programmes that may only air at certain hours stay inside them.
Promos in the right place
A promo runs before the programme it promotes, never inside it.
Rotation lists
Idents, bumpers and fillers taken in turn from lists, so the channel never looks repetitive.
Programmes and breaks in one plan.
Traffic and scheduling work on the same channel week. Ad breaks are linked into programme blocks at exact positions, and the main playlist and the ads playlist stay linked, so the programme team and the traffic team never work from two versions of the day.
AI agents · preview
All ten agents Traffic work the AI agents take on.
With Platform + AI agents, four agents do the repeated traffic work inside your rules. Every change waits for a person’s approval before it reaches playout.
Ad placement agent
Places the day’s booked spots in the right breaks, gives a reason for every placement, and proposes other breaks for spots that do not fit.
Promo placement agent
Spreads each campaign over its passes, ahead of the programmes it promotes.
Filler and bumper agent
Closes every gap in every break with items from your rotation lists, to the frame.
Reconciliation agent
Matches the as-run log to the plan, explains each difference and lists the spots that need a make-good.
Learn more about traffic.
Bring one channel’s breaks. See them run on 9eye.
Early access starts with a demo on a channel like yours, then a trial on your own catalog and templates.
Traffic questions
What is TV traffic software?
Traffic software manages everything that fills a channel’s breaks: commercials, promos, idents and fillers. It places them in breaks by rules, builds the log that goes to playout, and checks the as-run log afterwards against what was planned.
Does it handle ad sales, contracts and invoicing?
Not yet. 9eye does traffic and scheduling: booked spots come in from your sales system or a spreadsheet, and the reconciled as-run tells your billing team what aired. Sales and billing will come later, as a module or a connection to your own system.
What are clash codes?
Codes given to commercials whose brands or categories compete — two car makers, two banks. The traffic system keeps spots with the same clash code out of the same break.
How are ad breaks defined?
In the channel’s week template. Each programme block has its ad breaks linked at exact positions, and a main playlist and an ads playlist stay linked at those positions.
Does it work for channels with few or no ads?
Yes. Public and subscription channels use the same breaks for promos, idents and fillers. A channel’s settings and rules decide what goes where.